CU Certified understands successful programs require continued professional development. Our training program helps your credit union achieve the same results as our current partners! We recognize vehicle service contract offerings take more training than most other products offered by loan officers.

We are the new generation of support and training for credit unions. We are proud of the proven results we have delivered for our partner credit unions. Great results do not happen by accident. Training, coaching, and mentoring is in our blood. Not only do we deliver a best in class product; we deliver great training. Just ask our partners!

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  • How does the CU Certified training program get results?

    Loan officer product knowledge confidence is a key first step. A best-in-class contract still requires member education which is where CU Certified trainers excel. We take the time to educate loan officers on the outside influences that can directly effect the members ownership period.

  • What does a typical roll out training look like?

    Our proven ten-step training program is spread out over a six month period. We establish a partnership with our credit unions through commitment to training and results. The CU Certified training team is dedicated to helping their partners establish a low pressure sales culture which is based in guided discovery member education.

  • Why is our training unique?

    We could go on forever on this topic! One on one training sessions, live loan closings to model the perfect presentation for the loan officer, and “loan simulation” evaluations to help credit union management gain accountability to their own process. In general, our partners see and increase of 20%-30% in ancillary product non-interest income after out ten step training program is complete.

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